As part of her MBA course in Mathura, Malvica Saxena won a business plan competition where she proposed a sustainable fashion accessories startup made out of scrap that she named Fashionista.
Her professors predicted she would be an entrepreneur one day and it seemed like a given because Malvica hails from a family of entrepreneurs.
Born and raised in Mathura, Malvica completed her entire education in the city itself.
“During my teens, there was no concept of online shopping, and I found it very difficult to find apparel and footwear that suited my quirky and offbeat tastes and preferences in the shops of Mathura. I found the market full of repetitive, boring, similar patterns,” she says.
In 2018, when she decided to launchwith handpainted shoes, she discovered that it was not a unique idea and she had to find a USP that would make her brand stand out among existing and established players.
Her research showed that brands making handpainted footwear did not…