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Lay’s unveils new digital campaign to promote its thinnest range of chips – Exchange4media

Lay’s Wafer Style campaign

Continuing to delight the audience, Lay’s, has launched a unique digital campaign for its recently introduced thinnest range of chips – Lay’s Wafer Style. Aptly titled ‘#TheThinPossibleChip’, the campaign encourages fans to try fun and quirky magic tricks using the flavourful and light, Lay’s Wafer Style – a chip so thin and paper-like, that it disappears.

Kick-started by brand ambassador Alia Bhatt, and Bollywood actor, Siddhant Chaturvedi, the actors enthrall the audience as they perform magic tricks using the flat-cut and paper-thin, Lay’s Wafer Style. In the video, Alia can be seen holding the thin chip in her hand and making it magically disappear as she clicks her fingers. Towards the end, she throws the #TheThinPossibleChip challenge to her fans and asks them if they can make the Lay’s Wafer Style chip disappear.

Taking a cue from Alia, popular celebrities and prominent creative stars such as…

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#AliaBhatt

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