India’s No.1 low-calorie sweetener brand owned by Zydus Wellness Limited, Sugar-Free, marks the launch of its campaign ‘Fitness ka Pehla Kadam’ featuring leading Bollywood actress- Katrina Kaif. With the intent to inspire its audience to consider healthier alternatives to sugar as a lifestyle change, the TVC drives larger focus and awareness on the brand’s Stevia range named Sugar Free Green.

Conceptualised by Wunderman Thompson, the campaign features Katrina Kaif who in a playful interaction nudges the consumers to start their fitness journey by switching to Sugarfree from sugar – ‘Fitness Ka Pehla Kadam’.

Talking about the campaign, Mr.Tarun Arora, Chief Operating Officer & Director – Zydus Wellness said, ‘”Over the last year we’ve seen an uptick in our low-calorie sweetener portfolio as more consumers graduate towards holistic lifestyle changes, opting for healthier alternatives in their daily diets. Through consistent innovations that seamlessly integrate taste…

Katrina Kaif and Sugar Free make a sweet deal, come together to reveal ‘Fitness Ka Pehla Kadam’ : Bollywood News – Bollywood Hungama