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Biscuit maker Priyagold opens manufacturing unit in West Bengal

Priyagold sells biscuits under the Butter Bite, CNC, Marie Lite, Puff Creme, Butter Delite brands.

New Delhi: Surya Food & Agro Ltd., that sells biscuits under the Priyagold brand, has opened its manufacturing unit in the state of West Bengal that will cover key markets in the state as well as Odisha and the northeast.

The plant has a daily capacity of 100 tonnes. It is the eighth manufacturing unit for Priyagold in India.

The company plans to scale up presence in tier II and tier III cities, said Manoj Agarwal, Director, Priyagold Group. The brand plans to expand its consumer base and cater to their varied snacking requirements, the company said.

Priyagold sells biscuits under the Butter Bite, CNC, Marie Lite, Puff Creme, Butter Delite brands. It also sells Hunk Bar and Snakker Choco Wafer in the chocolates and confectionary category. Its biscuit and chocolate brands are endorsed by Kiara Advani and Disha Patani, respectively.

“With the setting up of this plant, we aim to generate employment…

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