Footwear maker Bata India Limited has on-boarded Bollywood actor Disha Patani as the new brand ambassador, the company said on Saturday.
Patani will be seen promoting various popular labels under the Bata umbrella.
The move comes as Bata aims to appeal younger shoppers and position itself as a “fashion forward” brand.
“Regarded as the face of next-gen Bollywood, Disha is currently one of the most popular actors in the country. Known for her exceptional fashion sense and fitness, Disha is widely regarded as a trend setter,” the company said.
In 2021—Patani starred in Radhe, a Hindi action film featuring Salman Khan
“We are happy to have Disha on board as the new face of Bata. At Bata, we have been on a quest to transform the brand imagery and deliver on the aspirations of the youth of the country. Over the years, we have established Bata as a brand that is contemporary and remains…