A still from the ad campaign

Lay’s, has launched a digital campaign for its recently introduced range of chips – Lay’s Wafer Style. The campaign, titled ‘#TheThinPossibleChip’, encourages fans to try fun and quirky magic tricks using the new range of potato chips from the brand.

The campaign features brand ambassador Alia Bhatt, alongside Siddhant Chaturvedi. The actors enthrall the audience as they perform magic tricks using the ‘flat-cut and paper thin’, Lay’s Wafer Style. In the film, Bhatt can be seen holding the thin chip in her hand and making it magically disappear as she clicks her fingers. Towards the end, she throws #TheThinPossibleChip challenges her fans and asks them if they can make the Lay’s Wafer Style chip disappear.

Celebrities and creative stars such as Shehnaaz Gill, Hina Khan, Nupur Sanon, Siddharth Nigam, Avneet Kaur, Raghav Juyal, Anushka Sen, Gauhar Khan, and Jasmin Bhasin will also be joining the campaign.

Shailja Joshi, director – marketing,…

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